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Latest News

How do Subscription Newsletters Work and How to Start Your Own?

How do Subscription Newsletters Work and How to Start Your Own?

87% of B2B marketers use email as a distribution channel. Only social media and company websites have greater promotional use. Nobody will pay a subscription if you regurgitate material they can find elsewhere for free. Read the source article at Influencer...

Digital Marketing Articles

3 Hair-Raising Content Marketing Stories to Read This Week

3 Hair-Raising Content Marketing Stories to Read This Week

A new campaign from Gillette Venus tries to destigmatize pubic hair. A digital series from L’Oréal Professionnel aims to outdo traditional product marketing. Constant Contact reveals eye-opening email response-rate data. Read the source article at...

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How to Use Customer Reviews in Images and Video Ads

How to Use Customer Reviews in Images and Video Ads

93 percent of consumers read online reviews before they make a purchasing decision. If you can incorporate authentic, positive reviews into your ads, you can set yourself apart from your competition and show your audience your worth. Read the source article at Neil...

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Demand Generation Articles

A Guide to Sitelink Extensions: Improve Your PPC Ads

A Guide to Sitelink Extensions: Improve Your PPC Ads

Sitelinks are the blue links that appear under a Google search result. They link to other pages on the same website featured in the search result. Sitelinks need to be relevant to the searcher’s query or keywords. Google is getting better at understanding the...

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Inbound Marketing Articles

How to Get on The Instagram Explore Page in 2021

How to Get on The Instagram Explore Page in 2021

The Instagram Explore page is a collection of public photos, videos, Reels and Stories. The algorithm behind the Explore page uses machine learning to adapt and improve its content recommendations. According to Instagram, 200 million accounts check out the Explore...

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Content Marketing Articles

Community Marketing Articles

10 Ways for Social Marketers to Avoid Social Media Burnout

10 Ways for Social Marketers to Avoid Social Media Burnout

Social media burnout is a form of occupational burnout. Social media managers often feel the burn of both at the same time. Experts offer advice on how to combat burnout and advocate for a more supportive work environment. Read the source article at...

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The Ultimate Guide to Viral Campaigns

The Ultimate Guide to Viral Campaigns

There is no guaranteed way to ensure your content goes viral. A successful viral marketing campaign considers the target audience. A campaign should tell a story and that story is best told using visual elements that resonate with your audience. Read the source...

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