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Latest News

What Domain Authority Is (and Isn’t), and How to Increase It

What Domain Authority Is (and Isn’t), and How to Increase It

Moz's Domain Authority ranking score ranks from 1 to 100. This metric takes into account both the quantity and quality of links that a webpage receives. It's important to highlight that Google doesn't use Domain Authority as a ranking factor to decide how to rank...

7 Common Infographic Designs & Why We Use Them

7 Common Infographic Designs & Why We Use Them

Infographics appeal to visual learners who may not have connected to longer texts. Because they use bright colors, bold visuals, and shorter snippets of text, they appeal to visual learners who may not have connected to longer texts. Infographics should always start...

Why digital marketing is important to business post-Covid

Why digital marketing is important to business post-Covid

The COVID-19 pandemic has forced people to adopt new ways of living. This is because the COVID-19 pandemic has forced people to adopt new ways of living. This article will look into the importance of digital marketing in the post-COVID era. Read the source article at...

How I Think About Marketing

How I Think About Marketing

59% of people prefer buying products from brands they are familiar with. If you are a large company that can spend $25,000,000 or more on marketing each year, you probably are familiar with those companies. The key isn’t to just build a big brand like Nike,...

Digital Marketing Articles

3 Ways to Leverage Brand Champions for Your Business

3 Ways to Leverage Brand Champions for Your Business

In our personal lives, we all want people who champion us. If we're lucky, that will start with our family and extend to our friends and significant others. In an ideal work environment, our managers will also champion us and help us climb the ladder. There's nothing...

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How to Use Reverse Image Search For Competitor Research

How to Use Reverse Image Search For Competitor Research

What do backlinks, reverse image search, and your business have in common? Your bottom line. Sure, you can blog until you have hundreds of posts on your site, but it takes time. Can your business afford to wait? Probably not. This is where a backlinks strategy comes...

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Demand Generation Articles

How to Use YouTube Ads to Grow Your Business

How to Use YouTube Ads to Grow Your Business

YouTube ads are one of the most overlooked ad formats in digital marketing. TrueView ads were created to solve a massive problem. TrueView Discovery ads function as an entirely optional way for viewers to consume your brand content. Masthead ads aren’t...

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Keyword mistakes: 8 pitfalls you can easily avoid

Keyword mistakes: 8 pitfalls you can easily avoid

In this post, I’ll take you through the most common keyword research mistakes people are making. One of the biggest keyword mistakes you can make is thinking that you’ll just instinctively know what your audience wants. If you don’t look at search...

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Inbound Marketing Articles

11 Common Instagram Mistakes That Kill Your Online Business

11 Common Instagram Mistakes That Kill Your Online Business

With more than 1 billion active Instagram users, it becomes tough to grow your online business without having a presence on this social platform. More than 70% of American brands are already on Instagram. With so many users, you can imagine how any common Instagram...

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4 Tools to Use Instead of Facebook Analytics

4 Tools to Use Instead of Facebook Analytics

We’re going to get real with you: if your business is on Facebook, you need to be using Facebook analytics. Full stop. If you’re not collecting data and insights from the activity on the platform, then you’re never going to maximize your impact on the social network’s...

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Content Marketing Articles

The 10 Ingredients of Great Content Writing

The 10 Ingredients of Great Content Writing

Content writing can be difficult. Just consider these numbers. An astonishing 98 percent of all marketing teams say written content is their most-used content type, yet one in three marketers admit their content writing is only “somewhat” or “not...

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The 12 Best Local SEO Tools

The 12 Best Local SEO Tools

Local SEO tools can help track rankings, competitors and useful keywords. In this guide, we share our top 12 best local SEO tools. Read the source article at Semrush

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Community Marketing Articles