by Alex Teng | Jun 7, 2021 | News - Content Marketing
Adding structured data to your site is a great way of describing your content to Google so that it makes it easier for it to grasp your pages. Once you’ve added it, you can monitor the performance of your rich results in Google Search Console. This tool gives...
by Alex Teng | Jun 6, 2021 | News - Content Marketing
If your introduction doesn’t motivate readers to make that all-important scroll down, you lose them. To make sure your content gets the attention it deserves, here are seven tips to write a great lede. Continue reading → The post 7 Tips to Write a Great...
by Alex Teng | Jun 6, 2021 | News - Content Marketing
Even if you consider link building a tedious, painful, test of patience, you still need to do it. It’s necessary to compete in search engines and extend the content marketing reach of your brand. Continue reading → The post 30+ Link-Building Tips, Tools,...
by Alex Teng | Jun 3, 2021 | News - Content Marketing
Cision’s 2021 Global State of the Media Report lists these 20 words as the most overused according to the journalists it surveyed. Forty-eight percent of marketers in CMI’s most recent B2B research said they plan to invest in in-person, hybrid, and virtual...
by Alex Teng | Jun 1, 2021 | News - Content Marketing
For the fifth year in a row, Content Marketing Institute conducted its 2021 Content Management and Strategy Survey. This year’s study was fielded in April 2021. Around 40% of respondents said their organization isn’t using its existing content technology...
by Alex Teng | May 31, 2021 | News - Content Marketing
Header tags are an easy way for you to improve any homepage’s technical SEO. There are different types of header tags, categorized by numbers, from H1 to H6. Each header serves a different purpose, giving search engine crawlers valuable information about that...
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