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How to Succeed in Google Ads Without Modified Broad Match

How to Succeed in Google Ads Without Modified Broad Match

by Alex Teng | Jun 8, 2021 | News - Demand Generation

Despite Google’s claims that broad match is more effective than ever before, many advertisers are still reeling from the loss of their beloved modified broad match type. How can you continue getting relevant traffic from your ads? Enter: Broad match keywords +...
5 Steps to Keep Your Facebook Ads Working in iOS 14

5 Steps to Keep Your Facebook Ads Working in iOS 14

by Alex Teng | Jun 3, 2021 | News - Demand Generation

The iOS 14 update poses limitations for apps (like Facebook) and their passing of data through external domains. advertisers are now limited to eight web conversion events per domain. As more people opt-out of tracking on iOS14 devices, the smaller many of your custom...
How to Use YouTube Ads to Grow Your Business

How to Use YouTube Ads to Grow Your Business

by Alex Teng | Jun 2, 2021 | News - Demand Generation

YouTube ads are one of the most overlooked ad formats in digital marketing. TrueView ads were created to solve a massive problem. TrueView Discovery ads function as an entirely optional way for viewers to consume your brand content. Masthead ads aren’t...
Keyword mistakes: 8 pitfalls you can easily avoid

Keyword mistakes: 8 pitfalls you can easily avoid

by Alex Teng | Jun 2, 2021 | News - Demand Generation

In this post, I’ll take you through the most common keyword research mistakes people are making. One of the biggest keyword mistakes you can make is thinking that you’ll just instinctively know what your audience wants. If you don’t look at search...
Should You Let Google Ads Apply Recommendations Automatically?

Should You Let Google Ads Apply Recommendations Automatically?

by Alex Teng | Jun 1, 2021 | News - Demand Generation

In 2018, Google announced it would be using auto-applied ads to help advertisers get more variants added to their accounts. Google rolled out a new Opportunities tab right within the interface to give suggestions on how to get more out of your account. Depending on...
The 6 Kinds of Digital Marketing Collateral You Should Be Creating

The 6 Kinds of Digital Marketing Collateral You Should Be Creating

by Alex Teng | May 28, 2021 | News - Demand Generation

You need to have some material to show that you can walk the walk. Here, we’ll get a more in-depth understanding of the concept and go over the five most important marketing collateral formats. Read the source article at HubSpot Blog
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