If you’re a source of great content, and you get it in front of the right people, they’re going to share it. Writers should publish content that’s directly related to their industry. Guest blogging is a great way to both promote your expertise and earn quality white-hat links. If you have an interesting opinion to share and can express it clearly and persuasively in an op-ed article, you could have the opportunity to reach a lot of people. It’s common practice for corporate channel partners to link to each other’s great content.