Conversion tracking is a feature in Google Ads that keeps tabs of what meaningful actions are completed by visitors on your website or landing page. This is to help you better understand the effectiveness, as well as the return on investment, for your ad spend and marketing efforts. Go over conversion tracking setup and metrics, and then run through the eight most common hang-ups I see with Google Ads conversion tracking. Conversions flowing in at a steady pace and then they dropped drastically to almost nothing or even zero. You’re excited to have finally put live that new landing page you’ve been working at, but how do you handle tracking since it’s been previously set up on your old page?

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