One of the greatest benefits of social media advertising is the ability to test, track, refine and target your ads with laser precision. The Facebook pixel is a data-gathering tool that helps make the most of your ads across Facebook and Instagram.

If you use Facebook or Instagram ads now, or plan to use them at any point in the future, the Facebook pixel is a must-use tool. Read on to learn how it works, and the key details you need to know about upcoming changes for iOS 14.

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