As the digital landscape continues to evolve and mature, marketers need to be aware of what’s changing in search engine results pages (SERPs) and major search algorithms, in order to stay ahead of the curve and drive business results.

Here are four important SEO trends that marketers should keep in mind this year.

In May, Google rolled out Core Web Vitals, which consists of three major ranking factors that all relate to user experience. The three core web vitals metrics are:

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