Social media and traditional media can work together to create a cohesive brand experience. TV still reigns supreme when it comes to raising brand awareness, with 58% of consumers learning about brands through TV advertising. But social is hot on TV advertising’s heels—especially among younger generations.
Why social media vs. traditional media is not the debate you should care about
by Alex Teng | May 17, 2021 | News - Digital Marketing, News - General