DoorDash responded to customers’ needs right from the start. A lightning-fast response only happens if your team can handle abrupt change. Agile marketing is a strategic approach that focuses on quickly executing projects by working in short sprints. Bank saw a 12% increase in loyalty, a 10% increase in satisfaction, the highest Net Promoter Score in 17 years, and the highest positive sentiment (90%) among customers. Having the right type of technology for Agile marketing automation is crucial for collecting data and conducting iterations.