TikTok stats help marketers put things in perspective. Just how explosive is the app’s growth? Is TikTok actually where all the cool kids hang out? Have Instagram Reels put a dent in TikTok’s numbers?

The short answer to these questions is fairly, generally, and not really.

But the long answers can help you make the most of your TikTok marketing strategy. Or, you may decide that not enough of your audience uses the platform for it to be worthwhile.

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