TikTok has proved its far more than a lockdown one hit wonder. Even after lockdown had eased in the UK and countries around the world have started to settle into a ‘new normal’, TikTok is still dictating trends. Fanbytes has discovered that more unorthodox brands have driven real results from utilising TikTok’s talented creators, tools and behaviours in their favour. Want to find out who’s on our list for the most inspiring unlikely brands to win Gen Z’s stamp of approval on TikTok?

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