One of the biggest reasons for the success of influencer marketing is that it isn’t perceived the same way as traditional marketing. Many businesses don’t truly understand the business impact that influencer marketing can have. Unfortunately, many businesses don’t truly understand the business impact that influencer marketing can have. Keyhole is a social media tool used to find people who are already discussing your company or brand. HypeAuditor is a tool used to sort through all potential Instagram and YouTube influencers.

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