Reputation management allows you to stay on top of your brand’s public perception. A negative reputation can be damaging to sales and customer retention. You can conduct this audit from your customer reviews, on review sites, on social media, and by simply searching for your business’s name on Google. Cision helps you find media outlets and specific contacts within the industry to reach out with pitches. BirdEye provides features to manage your social accounts, gain insight into your competitors’ customers.
Reputation Management: How to Protect Your Brand Online in 2021
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