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Community Marketing Articles
These Big Social Media Platforms are Taking on Clubhouse: What Marketers Need to Know
If you've read the news or surfed through social media recently, you've probably heard about the new social media audio app called Clubhouse. In the last few months, Clubhouse, which allows users to drop in on audio calls as listeners or speakers, has received a $100...
20 Creative YouTube Video Ideas You Should Use in 2021
There’s been a spike in YouTube video consumption over the past years. 73% of adults in the U.S use YouTube and, on average, each YouTube visitor spends 11m 24s per day watching videos. To help you think of ideas for informative or funny videos to create, I am...
How To Make Money as a Creator [+ Free Creator Money Calculator]
In this article, we're going to share all the information you need to understand what a business model is. It's important for creators to embrace the path of least resistance when it comes to starting and growing a business. While eCommerce may be the first business...
The Best Time to Post on Facebook, Instagram, Twitter, and LinkedIn
The best times to post on social media overall is 10:00 AM on Tuesdays, Wednesdays, and Thursdays. As your accounts grow, you’ll want to tweak your posting schedule to better fit your specific audience’s behavior. Once you do have an audience though,...
The 25 Best Ways to Increase Your Online Presence in 2021 (+Free Tools)
The more ways you can place your business in front of your target audience, the more opportunities you have to build brand awareness and improve your reputation. 30% of consumers won't consider a business without a website. Only 49% of small businesses invest in SEO....
8 Ways Customers Interact And Engage With Your Brand On Social
Every positive interaction has the potential to turn a casual shopper into a lifetime fan. Two out of five consumers have increased the use of social media to learn about new products, services and brands. Fifty-seven percent of consumers follow brands specifically to...
How to Create a Social Media Strategy in 8 Easy Steps (Free Template)
A social media strategy is a summary of everything you plan to do and hope to achieve on social media. It guides your actions and lets you know whether you’re succeeding or failing. In this post, we’ll walk you through an eight-step plan to create a...
The Ultimate Guide to Infographics
In this post, we'll take you through everything you need to know about infographics. Infographics typically use engaging visuals to quickly and clearly communicate what the graphic is about. Infographics are also great for comparing two opposing concepts or ideas....
10 Ways for Social Marketers to Avoid Social Media Burnout
Social media burnout is a form of occupational burnout. Social media managers often feel the burn of both at the same time. Experts offer advice on how to combat burnout and advocate for a more supportive work environment. Read the source article at...
The Ultimate Guide to Viral Campaigns
There is no guaranteed way to ensure your content goes viral. A successful viral marketing campaign considers the target audience. A campaign should tell a story and that story is best told using visual elements that resonate with your audience. Read the source...
Clubhouse vs. Podcasts: Which Should Marketers Use? [Data + Expert Tips]
Ah, Clubhouse versus podcasts — an age-old debate. Just kidding. But, while both of these audio tools are relatively new to the business world (in fact, Clubhouse is less than two years old), they've both attracted large, engaged audiences. And, even though...
Why You Don’t Need to Worry (Too Much) About Unsubscribe Prompts
When a subscriber hasn’t opened one of your messages after 30 days, Gmail pops up a notice asking them if they want to unsubscribe. These automated unsubscribe prompts are a boon for people managing overflowing inboxes. But are they equally good news for your...
What is Twitter Spaces? [+Why Marketers Should Care]
Throughout the last few months, Twitter's been experimenting with a new feature called Twitter Spaces. And now, the highly-discussed feature is finally available to all account holders with more than 600 followers. Spaces, which allows Twitter users to listen to and...
Shortages, momentum and the search for meaning
A general malaise is not new. Sociologists have been writing about it since the Second World War. Today, of course, the malaise isn’t simply general, it’s also specific. There’s too much pain and disconnection and uncertainty in the world. And yet,...
4 Video Marketing Strategies to Stand Out in a Video-Saturated World
In today’s world, most businesses can and should include a video marketing strategy in their overall marketing plan. In fact, if you consider content marketing as the cornerstone to reaching your marketing and business goals, you should be including video in...
Latest News
How to Post to Instagram From Your Computer [7 Easy Steps]
Instagram does not have a desktop version. This poses a problem for users who want to access features from their desktop computer. You can post to Instagram from your PC or Mac desktop instead of on your mobile device's app or browser. Read the source article at...
The Ultimate List of Instagram Stats [2021]
As of May 2021, there are over 1 billion Instagram monthly active users worldwide. As of 2020, there's an estimated 107 million Instagram users in the U.S. alone. Other than Instagram's own account, the most-followed Instagram account as of February 2021 is run by...
The Beginner’s Guide to Editing YouTube Videos
Learn how to use YouTube’s native video editing tools, as well as best practices to keep in mind when editing your videos. YouTube offers a web-based video editor that is entirely free and accessible through its platform. To add an end screen to your video,...
Google Posts: The Free and Simple Way for SMBs to Leverage Local Search
In 2019, nearly one-third of online consumers in the U.S. used the internet on a daily basis to search for local businesses. To help companies reach prospective consumers, Google introduced a feature called My Business Posts. Despite their potential benefits, however,...
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Digital Marketing Articles
How to Reach Out to Influencers For Collaborations (with Sample Templates)
If you’ve found the right influencers to collaborate with, it’s time to reach out. As with so many other things in business, influencer outreach can seem intimidating. After all, you’re asking a complete stranger to help you with a business...
How to Choose Which Top Level Domain to Use
The Internet Assigned Numbers Authority (IANA) officially recognizes three types of top-level domains. In 2011, ICANN extended gTLDs to companies and organizations. Not all domain names are available for anyone to buy. These are restricted top-level domains known as...
Demand Generation Articles
How to Set Up Paid Ads for Multiple Business Locations
A GE Capital Retail Bank study shows 81 percent of people search online for a product or service before making a decision. You need separate targeting keywords for each location you’re setting up your campaign. If you have a virtual business with the capacity to...
How to Save Money With Facebook A/B Testing—No Matter Your Budget
Whether you have one dollar or thousands of dollars to spend per day on your Facebook ads, keeping costs low by serving great ads is the name of the game. But what you think is a great ad may not actually be the greatest ad. With A/B testing, you can systematically...
Inbound Marketing Articles
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Content Marketing Articles
What is E-A-T (Expertise, Authoritativeness, and Trustworthiness)?
Expertise, Authoritativeness and Trustworthiness are signals Google uses to evaluate and judge content. Google is constantly fighting a battle over good and bad content. E-A-T stands for Expertise, Authoritativeness and Trustworthiness. Read the source article at SEO...
Off-Page SEO: What It Is & Why You Need It [+a Helpful Checklist]
Building an external link is an off-page strategy that should be number one on your list. Social media is a great way to gain domain authority and must have interesting high-quality content. For creative ways to gain traffic, check out this strategy guide. Read the...