NEWS

Despite Google's claims that broad match is more effective than ever before, many advertisers are still reeling from the loss of their beloved modified broad match type. How can you continue getting relevant traffic from your ads? Enter: Broad match keywords +...

The iOS 14 update poses limitations for apps (like Facebook) and their passing of data through external domains. advertisers are now limited to eight web conversion events per domain. As more people opt-out of tracking on iOS14 devices, the smaller many of your custom...

YouTube ads are one of the most overlooked ad formats in digital marketing. TrueView ads were created to solve a massive problem. TrueView Discovery ads function as an entirely optional way for viewers to consume your brand content. Masthead ads aren’t...

In this post, I’ll take you through the most common keyword research mistakes people are making. One of the biggest keyword mistakes you can make is thinking that you’ll just instinctively know what your audience wants. If you don’t look at search...

In 2018, Google announced it would be using auto-applied ads to help advertisers get more variants added to their accounts. Google rolled out a new Opportunities tab right within the interface to give suggestions on how to get more out of your account. Depending on...

You need to have some material to show that you can walk the walk. Here, we'll get a more in-depth understanding of the concept and go over the five most important marketing collateral formats. Read the source article at HubSpot Blog

If you’re running a paid ads campaign, it could be a mistake to ignore Bing. Bing has a 6.7 percent market share, making it the world’s second-largest search engine. According to a Wordstream study, the average click-through rate (CTR) for Bing Ads is 1.25...

Google recently announced that advertisers will be able to set monthly spend limits at the account level. This is groundbreaking for advertisers managing multiple campaigns while trying to keep to a monthly budget. Since this is set at the account level, you’ll...

Sitelinks are the blue links that appear under a Google search result. They link to other pages on the same website featured in the search result. Sitelinks need to be relevant to the searcher’s query or keywords. Google is getting better at understanding the...

Conversion tracking is a feature in Google Ads that keeps tabs of what meaningful actions are completed by visitors on your website or landing page. This is to help you better understand the effectiveness, as well as the return on investment, for your ad spend and...

YouTube Studio’s analytics can provide a ton of data on how organic and paid viewers interact with your YouTube videos. There are so many reports in this tool we do not get within Google Ads. In this post, I am going to cover just four of the reports I look at...

The Insights page is the latest beta-tested offering from Google that essentially curates custom insights based on your business account. According to Google, this is a tool to help marketers and advertisers keep up with the rapidly changing consumer behavior that was...

There are two types of leads you can generate on Facebook. Direct leads are generated by sharing content that links directly back to a lead form on your website. Indirect leads are generated by using Facebook on the path to conversion. Get the conversation going about...

Click fraud is something advertisers lose around $5.8 billion a year globally. It can use up your daily ad spend, meaning you never reach your target audience. Google and the other search engines have put systems in place to combat it. Read the source article at Neil...