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Digital Marketing Articles

How to Get Backlinks for a New Site with No Money

Learning how to get backlinks can help you jumpstart your brand, with no investment upfront. The idea is simple: just ask a site for a backlink. However, sometimes these requests get lost in a flood of emails. The average person receives 88 emails a day alone. Other...

How to Block Bots From Coming to Your Website: Tools & Tips

If you have a website, you need to know what bots are and how they can find your site, as well as what they can do (either intentionally or indirectly) to cause frustration to your online marketing efforts. Blocking bots may be a necessity to protect your site’s...

6 Web Strategy Resources for Improving Your Website UX

User experience (UX) is a key part of a successful inbound marketing strategy. Web strategy resources can help you be inclusive, get technical, and seek information for continual improvement. Read the source article at Inbound Marketing Agency

What Are Email Whitelists, & How Do You Get On Them?

To get on your email subscribers' whitelists, ask them to whitelist your email address. In Gmail, you do this by checking the Never send it to spam box. In Outlook, sign in to the web version of your Outlook account. Read the source article at HubSpot Blog

7 Budget-Friendly Steps to Brand Your Business [w/ Expert Tips & Data]

There are creative ways to brand your business effectively without a ton of cash. A brand is made up of tangible and intangible elements. Your logo is a visual representation of your company. Your identity isn't something concrete but it is integral to building a...

Why social media vs. traditional media is not the debate you should care about

Social media and traditional media can work together to create a cohesive brand experience. TV still reigns supreme when it comes to raising brand awareness, with 58% of consumers learning about brands through TV advertising. But social is hot on TV...

How to Reach Out to Influencers For Collaborations (with Sample Templates)

If you’ve found the right influencers to collaborate with, it’s time to reach out. As with so many other things in business, influencer outreach can seem intimidating. After all, you’re asking a complete stranger to help you with a business...

How to Choose Which Top Level Domain to Use

The Internet Assigned Numbers Authority (IANA) officially recognizes three types of top-level domains. In 2011, ICANN extended gTLDs to companies and organizations. Not all domain names are available for anyone to buy. These are restricted top-level domains known as...

How to Claim Knowledge Panels in Google For More Organic Visibility

Google Knowledge Panels are boxes of information you see near the top of a Google search for anything from a person to a brand. You don’t have to know what they’re called to know what they are. To claim knowledge panels for your brand is relatively simple...

How to Recover From Any Google Penalty

A Google penalty is a punishment that Google delivers to sites that fail to follow their Webmaster Guidelines. There are many ways to get a Google penalty, but they are often triggered by black-hat techniques or tactics intended to fool search engine bots. Errors in...

How to Use Lucrative Keywords in Question Form to Answer Users’ Queries

Eight percent of Google searches are questions. Twenty-nine percent of keywords featuring a question word like "why" or "can" triggers the featured snippet. Here's how to shift your keyword strategy to answer users' queries. Read the source article at Neil Patel

How to Grow a Successful CRO Program

Conversion Rate Optimization (CRO) programs are digital marketing strategies that help to improve conversion rates on websites or apps. A CRO program finds drop-off points or obstacles on a website, analyzes how and why they are occurring, and then helps you develop...

How to Create a Rock-Solid Social Media Marketing Strategy for 2021 in 9 Steps

Without a social media marketing strategy, you cannot know what you’re trying to achieve. Social media success cannot be achieved without starting social media conversations. A business cannot succeed in its social media marketing strategies if there is not a...

6 low-hanging social media optimization strategies to boost engagement

In this guide, we'll break down some easy social optimization techniques for brands big and small. Social media optimization (SMO) encourages businesses to analyze, audit and make adjustments to both their content and accounts to stay in line with the best practices...

15 Useful Clubhouse Tools to Help Your Marketing

Clubhouse is an interesting app that acts as a combination of podcasting, Facebook Messenger, and Snapchat mixed into one. The app has more than 228,000 reviews and a 4.9-star rating on the App Store. In this article, I’m covering the most useful Clubhouse tools...

Definitions for 44 Twitter Terms You Were Too Embarrassed to Ask About

This morning, when I scanned my Twitter feed, I did a few MTs and PRTs, asked a follower to TMB, and left SMH at some trolls I found, so I said BFN to Twitter. Didn't understand what I just said? Don’t worry — that used to be gobbledygook to me, too....

Transform Your Data Into Great Visuals With These Resources, Tips, and Tools

Visualizing data is a great way for brands to get attention and earn credibility. They can transform your original surveys, user data, or third-party stats into something your audience wants to read. Continue reading → The post Transform Your Data Into Great...

50+ Free June Marketing Ideas for Sizzlin’ Hot Campaigns

In this post, we're going to set you up for free and easy June marketing wins. Here are the overarching focal points of June that you can use as a compass. There is an observance day for just about every niche out there. Read the source article at WordStream

The best times to post on social media in 2021

Throughout 2020 and into 2021, social media became more important than ever as a way for people to maintain instantaneous connection, find new trends and hobbies and stay up to date on current events. Brands had to pivot to thrive in an unexpectedly rapid digital...

How to Merge Facebook Accounts

Merging Facebook accounts seems to be a convenient option for companies undergoing consolidation or acquisition. Unfortunately, merging accounts is not possible at the moment. However, marketers can request to merge Facebook accounts if they have an identical name or...

What is Twitter Spaces? [+Why Marketers Should Care]

Throughout the last few months, Twitter's been experimenting with a new feature called Twitter Spaces. And now, the highly-discussed feature is finally available to all account holders with more than 600 followers. Spaces, which allows Twitter users to listen to and...

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Your Guide to Making a Scroll-Stopping YouTube Thumbnail

Your Guide to Making a Scroll-Stopping YouTube Thumbnail

Thumbnails are the small, clickable snapshots viewers see when they search for videos on YouTube. They preview your video and entice viewers to click through. YouTube will let you upload any picture from your computer as your video’s thumbnail. Fotojet has over...

47 Google Search Statistics & Facts for 2021

47 Google Search Statistics & Facts for 2021

Google was founded in 1998 by Larry Page and Sergey Brin. It has dominated the search engine market and seen unprecedented growth. ‘Google’ is the third most Googled word in the world. Google.com is the most visited website in the US. Read the source...

HTML Image Tags and How to Insert Images to Enrich Your Pages

HTML Image Tags and How to Insert Images to Enrich Your Pages

Image tags are instructions on how to display an image, as images are not actually embedded into a page. Images are files that are fetched and displayed on the page depending on the code or image tag used. You can use image tags to configure how the image appears and...

How to Get Started with Agile Marketing [+ Examples]

How to Get Started with Agile Marketing [+ Examples]

DoorDash responded to customers' needs right from the start. A lightning-fast response only happens if your team can handle abrupt change. Agile marketing is a strategic approach that focuses on quickly executing projects by working in short sprints. Bank saw a 12%...

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Demand Generation Articles

Inbound Marketing Articles

The 8 Best Instagram Analytics Tools (And Metrics to Track)

The 8 Best Instagram Analytics Tools (And Metrics to Track)

If you’re using an Instagram Business or Creator account, you have access to this built-in Instagram analytics app. Hootsuite Analytics allows you to track Instagram analytics in more detail than the native Instagram Insights. If you’re running paid...

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How To Write a Press Release

How To Write a Press Release

In this age of digital media, the press release is still vitally important. A well-written press release is a thing of beauty and will reflect positively on your business. Here are eight of the most common types of press release template examples. Most PR...

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Content Marketing Articles

26 Content Marketing Examples to Inspire Your Team in 2021

26 Content Marketing Examples to Inspire Your Team in 2021

Well-executed content can build your brand, set you apart from the competition and bring in highly qualified leads. We’ve scoured the internet to find some of the best, most effective, and creative content marketing examples. We’re certain they’ll...

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Community Marketing Articles

What is Twitter Spaces? [+Why Marketers Should Care]

What is Twitter Spaces? [+Why Marketers Should Care]

Throughout the last few months, Twitter's been experimenting with a new feature called Twitter Spaces. And now, the highly-discussed feature is finally available to all account holders with more than 600 followers. Spaces, which allows Twitter users to listen to and...

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Shortages, momentum and the search for meaning

Shortages, momentum and the search for meaning

A general malaise is not new. Sociologists have been writing about it since the Second World War. Today, of course, the malaise isn’t simply general, it’s also specific. There’s too much pain and disconnection and uncertainty in the world. And yet,...

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