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Inbound Marketing Articles

All the Facebook Ad Sizes You Need to Know in 2021

Facebook ad sizes change more than a Radio City Rockette changes costume. Source: Facebook Source: Facebook Source: Facebook Source: Facebook Source: Facebook Source: Facebook Source: Facebook Source: Facebook Source: Facebook Source: Facebook Source: Facebook Source:...

How to Embed Video in Email [Quick Tip]

Nowadays, video is an undeniably popular channel for marketing purposes. In fact, in 2021, 86% of businesses use video as a marketing tactic. If you're an email marketer, I'm willing to bet you've considered how you might spruce up your subscription and click-through...

4 Tools to Use Instead of Facebook Analytics

We’re going to get real with you: if your business is on Facebook, you need to be using Facebook analytics. Full stop. If you’re not collecting data and insights from the activity on the platform, then you’re never going to maximize your impact on the social network’s...

264 Creative Instagram Captions for Standout Posts

Instagram is an image-first social platform. If your photos and videos aren’t up to scratch, you’ll have a hard time finding success. But even great images and videos can fall short of expectations if you’re a slouch in the Instagram captions department. The words...

How to Get on The Instagram Explore Page in 2021

The Instagram Explore page is a collection of public photos, videos, Reels and Stories. The algorithm behind the Explore page uses machine learning to adapt and improve its content recommendations. According to Instagram, 200 million accounts check out the Explore...

What Is SEO Copywriting?

Learn what SEO copywriting is and discover best practices for the process. The first step to successful copywriting is knowing your audience. It’s also important to use intent-relevant action words. Your buyers are looking for solutions, so you’re writing...

How To Write a Press Release

In this age of digital media, the press release is still vitally important. A well-written press release is a thing of beauty and will reflect positively on your business. Here are eight of the most common types of press release template examples. Most PR...

14 Twitter Bio Ideas to Attract More Followers

There’s no denying that Twitter is one of the most powerful social networks out there. This is true, even though it doesn’t have some of the “cool” factor enjoyed by networks that allow more elaborate content. One of the reasons for this, of...

How to Get Verified on Twitter in 2021: The Essential Guide for Marketers

When you get verified on Twitter, that signals to users that your profile is credible and authentic. As of May 2021, anyone can now apply for verification. Twitter states that sometime in 2022, they will open up the verification program to new categories, including...

Experiment: What Kind of Promoted Tweet Gets a Higher Click-Through Rate?

When running an ad campaign on Twitter, there’s no guarantee your audience is going to react to that post the way you want them to. The content you’re delivering still needs to get the job done. Hootsuite social team put its Twitter feed to the test to...

How to Use Instagram Reel Insights to Make Better Reels

A recent Instagram update includes what brands and creators have been waiting for — Reels Insights. Rles analytics are now included in the Reach breakdown. Rles Insights can help you learn from your wins, identify opportunities and improve your performance over...

Social Selling: What it is, Why You Should Care and How to Do It Right

Social selling is the practice of using a brand’s social media channels to connect with prospects. Done right, social selling can replace the dreaded practice of cold calling. The social selling index (SSI) is a metric used to measure the impact of a...

How to Gain Your First (or Next) 1,000 Instagram Followers

Approximately 90% of Instagram's 1 billion active monthly users follow a business account on the platform. Instagram hasn't reported its current number of business users. The platform reportedly hosted more than 25 million of these accounts in late 2017. Adding a few...

7 Tips and 12 Tools to Find Influencers for Your Brand

One of the biggest reasons for the success of influencer marketing is that it isn’t perceived the same way as traditional marketing. Many businesses don’t truly understand the business impact that influencer marketing can have. Unfortunately, many...

Your guide to social media comments: How to post and respond

There are four main types of social media comments that we’re going to cover. All responses will need to still to adhere to your social media brand voice. A crisis for social media teams could be a major global issue. Learn more about providing customer service...

How Does the Instagram Algorithm Work? [+Changes Brands Should Know in 2021]

The Instagram algorithm determines what succeeds on the app and what doesn’t. Instagram doesn’t disclose all the factors that the algorithm uses to assess content. In this post, we’ll explain everything you need to know about the algorithm to succeed...

Social proof: How to use psychology in digital marketing

Social proof is the idea that people copy the actions of others in an attempt to emulate behavior in certain situations. Social proof in marketing takes the form of reviews, existing customers, media coverage and more. Knowing that people have been happy with your...

It’s time to go beyond marketing with LinkedIn for business

LinkedIn is home to job seekers, hiring managers, sales teams and consumers alike. A strategic presence on the platform can attract high-caliber talent, support your sales funnel and establish a foundation for future partnerships. Identifying your target audience (or...

3 Unlikely Brands Winning Gen Z’s Stamp Of Approval On TikTok

TikTok has proved its far more than a lockdown one hit wonder. Even after lockdown had eased in the UK and countries around the world have started to settle into a ‘new normal’, TikTok is still dictating trends. Fanbytes has discovered that more unorthodox...

Top 7 Trends In Social Media To Keep An Eye On In 2021 | by Social Media Freaks | May, 2021 |

The year 2020 has finally come to an end, which is a huge relief. As social media sites add new features and update their algorithms, social media trends evolve as well. By 2021, not only is Facebook Live a success, but other major platforms like Instagram, Twitter,...

5 Reasons Why Messaging Should Be Part of Your Social Media Strategy

No one has time for phone calls, automated greetings, and dreaded hold music in the 2020s. More than 60% of all customer service engagements will be delivered via digital and self-serve channels by 2023. Many brands have embraced social messaging and integrated it...

How to Check Subscriber Count on YouTube, Instagram, Twitter, & More

It pays to know how many subscribers you have on each platform. Not only do subscriber counts show you which channels are working and which aren't, but you can also leverage them to build stronger and more profitable partnerships with brands. For every platform that...

How to Create the Most Effective Facebook Business Page

A Facebook Business Page is a stand-alone page that allows you to promote your business on one of the world’s biggest social platforms. Facebook Business Pages are free to set up, meaning there is no upfront investment to get your business listed. To create a...

How to Find Image Sources For Proper Attribution or Research

There’s no shortage of amazing images online, but that doesn’t mean you’re always going to find the original. So many images you find on blogs and other websites originated from somewhere else. It’s always handy to know how to find proper image...

The Best Time to Post on Facebook, Instagram, Twitter, and LinkedIn

The best times to post on social media overall is 10:00 AM on Tuesdays, Wednesdays, and Thursdays. As your accounts grow, you’ll want to tweak your posting schedule to better fit your specific audience’s behavior. Once you do have an audience though,...

4 Reasons Why Holiday Social Media Posts are Crucial to Your Social Marketing Plan

Holiday posts and newsbreaks during the holiday season can be some of the most valuable content you produce for social media platforms. Let’s look at the four main reasons why this type of content is so important to a social schedule, together with some tips on...

Experiment: Do Long Captions Get More Engagement on Instagram?

A great caption doesn’t just describe what’s happening in the photo. Instagram’s algorithm is likely to position posts with the most likes and comments near the top of your followers’ feeds. Knowing the length of Instagram captions that your...

Latest News

How do Subscription Newsletters Work and How to Start Your Own?

How do Subscription Newsletters Work and How to Start Your Own?

87% of B2B marketers use email as a distribution channel. Only social media and company websites have greater promotional use. Nobody will pay a subscription if you regurgitate material they can find elsewhere for free. Read the source article at Influencer...

Digital Marketing Articles

6 Web Strategy Resources for Improving Your Website UX

User experience (UX) is a key part of a successful inbound marketing strategy. Web strategy resources can help you be inclusive, get technical, and seek information for continual improvement. Read the source article at Inbound Marketing Agency

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What Are Email Whitelists, & How Do You Get On Them?

What Are Email Whitelists, & How Do You Get On Them?

To get on your email subscribers' whitelists, ask them to whitelist your email address. In Gmail, you do this by checking the Never send it to spam box. In Outlook, sign in to the web version of your Outlook account. Read the source article at HubSpot Blog

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Demand Generation Articles

11 Powerful LinkedIn Features You Didn’t Know About

To control who can see your connections, go to your “Settings & Privacy” page. View profiles in private mode, which means you can hide your visit to the profile. Showcase Pages focus on a specific aspect of your business. Save search alerts and get a...

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Content Marketing Articles

302 Status Code: What It Is + Its Impact on SEO

302 Status Code: What It Is + Its Impact on SEO

HTTP status codes identify and diagnose the particular blocker preventing you from loading a resource. A good example of when to use a 302 status code is for localization and language purposes. A 302 redirect would send you to the US version of the site to ensure the...

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Community Marketing Articles

The Complete Guide to Lifecycle Marketing

The Complete Guide to Lifecycle Marketing

Savvy marketers know it's rare to reel in customers at the first encounter with a brand. Winning people over takes time, thoughtful touchpoints, and a whole lot of trust. Fortunately, there's a strategy that includes all of these and more. It's called lifecycle...

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23 Important TikTok Stats Marketers Need to Know in 2021

23 Important TikTok Stats Marketers Need to Know in 2021

TikTok stats help marketers put things in perspective. Just how explosive is the app’s growth? Is TikTok actually where all the cool kids hang out? Have Instagram Reels put a dent in TikTok’s numbers? The short answer to these questions is fairly,...

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