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Inbound Marketing Articles
All the Facebook Ad Sizes You Need to Know in 2021
Facebook ad sizes change more than a Radio City Rockette changes costume. Source: Facebook Source: Facebook Source: Facebook Source: Facebook Source: Facebook Source: Facebook Source: Facebook Source: Facebook Source: Facebook Source: Facebook Source: Facebook Source:...
How to Embed Video in Email [Quick Tip]
Nowadays, video is an undeniably popular channel for marketing purposes. In fact, in 2021, 86% of businesses use video as a marketing tactic. If you're an email marketer, I'm willing to bet you've considered how you might spruce up your subscription and click-through...
11 Common Instagram Mistakes That Kill Your Online Business
With more than 1 billion active Instagram users, it becomes tough to grow your online business without having a presence on this social platform. More than 70% of American brands are already on Instagram. With so many users, you can imagine how any common Instagram...
4 Tools to Use Instead of Facebook Analytics
We’re going to get real with you: if your business is on Facebook, you need to be using Facebook analytics. Full stop. If you’re not collecting data and insights from the activity on the platform, then you’re never going to maximize your impact on the social network’s...
264 Creative Instagram Captions for Standout Posts
Instagram is an image-first social platform. If your photos and videos aren’t up to scratch, you’ll have a hard time finding success. But even great images and videos can fall short of expectations if you’re a slouch in the Instagram captions department. The words...
How to Manage YouTube Comments: Viewing, Moderating, Replying and More
This past year, we had YouTube to thank for teaching us how to make sourdough bread, take care of our plants and develop a regular fitness routine (no gym required). Brands can leverage the popularity of the platform, too, by not only creating useful or entertaining...
Do You Really Want a Zero-Click Ranking on Google?
Fewer than half of Google searches now result in a click. But that doesn’t mean you should give up on SEO. It means you need a two-part plan: One for benefitting from zero-click searches and one for getting clicks. Here’s how to build it. Continue reading...
3 ways to manage Instagram DMs and avoid inbox overload
Instagram DMs can be a powerful channel for customer service and cultivating relationships with your audience. However, overwhelming message volumes, inefficient workflows and a lack of structure can prevent social media teams from making the most of this...
10 SEO Copywriting Tips to Improve Your Content (Plus Some Tools, Too)
In this guide, we’ll go over the basics of SEO copywriting and tips and tricks to ensure that your writing is top-notch. An SEO copywriter needs to identify the keywords for the content piece that they’re writing. Each webpage and the content that is...
How to Get on The Instagram Explore Page in 2021
The Instagram Explore page is a collection of public photos, videos, Reels and Stories. The algorithm behind the Explore page uses machine learning to adapt and improve its content recommendations. According to Instagram, 200 million accounts check out the Explore...
How to Do a Competitive Analysis on Social Media (Tools and Templates)
This guide will teach you how to conduct your own competitive analysis for social media. We’ll list the best social media competitive analysis tools and give you a free template to help you get started. Ultimately, a social media competitive analysis will give...
What Is SEO Copywriting?
Learn what SEO copywriting is and discover best practices for the process. The first step to successful copywriting is knowing your audience. It’s also important to use intent-relevant action words. Your buyers are looking for solutions, so you’re writing...
The 8 Best Instagram Analytics Tools (And Metrics to Track)
If you’re using an Instagram Business or Creator account, you have access to this built-in Instagram analytics app. Hootsuite Analytics allows you to track Instagram analytics in more detail than the native Instagram Insights. If you’re running paid...
How To Write a Press Release
In this age of digital media, the press release is still vitally important. A well-written press release is a thing of beauty and will reflect positively on your business. Here are eight of the most common types of press release template examples. Most PR...
11 Top TikTok Analytics Tools for 2021 [Free Tools Included]
The TrendTok app helps influencers to track, identify, and forecast TikTok trends. With Analisa, you will get access to raw data, such as the number of likes. Popsters can compare and evaluate the efficiency of your TikTok posts. Socialinsider is one of the most...
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A Non-Designer’s Guide to Visual Hierarchy [Best Practices + Examples]
Bad design can keep your target audience from gaining any interest in your brand. It's important to understand the key design principles that will help you draw your audience in, keep them on the page, and generate conversions. Here's an easy guide on a specific...
Diversity, Equity and Inclusion in Marketing: Changing the Way You Market
The need for more diversity, equity, and inclusion in the marketing sector has been a concern and talking point for years. With regards to marketing, there are many ways in which you can promote diversity. To understand the subtle nuances, it is key that you work with...
Instagram for Real Estate: A Complete Guide for Agents to Build Like, Know and Trust
The most engaging social media platform today where I believe realtors have the biggest change of getting relevant eyeballs is Instagram. Instagram has a reputation for being young and fashionable, while Facebook is a noisy, crowded place and LinkedIn is more buttoned...
How do Subscription Newsletters Work and How to Start Your Own?
87% of B2B marketers use email as a distribution channel. Only social media and company websites have greater promotional use. Nobody will pay a subscription if you regurgitate material they can find elsewhere for free. Read the source article at Influencer...
Digital Marketing Articles
6 Web Strategy Resources for Improving Your Website UX
User experience (UX) is a key part of a successful inbound marketing strategy. Web strategy resources can help you be inclusive, get technical, and seek information for continual improvement. Read the source article at Inbound Marketing Agency
What Are Email Whitelists, & How Do You Get On Them?
To get on your email subscribers' whitelists, ask them to whitelist your email address. In Gmail, you do this by checking the Never send it to spam box. In Outlook, sign in to the web version of your Outlook account. Read the source article at HubSpot Blog
Demand Generation Articles
11 Powerful LinkedIn Features You Didn’t Know About
To control who can see your connections, go to your “Settings & Privacy” page. View profiles in private mode, which means you can hide your visit to the profile. Showcase Pages focus on a specific aspect of your business. Save search alerts and get a...
How to Set Up Ad Scheduling Right (+ the Finer Details You Need to Know)
Ad scheduling is the practice of limiting your campaigns to run only on certain days of the week and hours of the day. With ad scheduling, you can still regain at least some control over the campaign’s behavior. Ad schedules can get quite in depth, so the more...
Content Marketing Articles
What is Website Architecture? 8 Easy Ways to Improve Your Site Structuring
Nearly one in two people leave a website after visiting just one page. It’s critical to structure your site in an intuitive way to retain your audience’s attention. A hard-to-navigate website will have a high bounce rate. Read the source article at HubSpot...
302 Status Code: What It Is + Its Impact on SEO
HTTP status codes identify and diagnose the particular blocker preventing you from loading a resource. A good example of when to use a 302 status code is for localization and language purposes. A 302 redirect would send you to the US version of the site to ensure the...
Community Marketing Articles
The Complete Guide to Lifecycle Marketing
Savvy marketers know it's rare to reel in customers at the first encounter with a brand. Winning people over takes time, thoughtful touchpoints, and a whole lot of trust. Fortunately, there's a strategy that includes all of these and more. It's called lifecycle...
23 Important TikTok Stats Marketers Need to Know in 2021
TikTok stats help marketers put things in perspective. Just how explosive is the app’s growth? Is TikTok actually where all the cool kids hang out? Have Instagram Reels put a dent in TikTok’s numbers? The short answer to these questions is fairly,...