Facebook ad sizes change more than a Radio City Rockette changes costume. Source: Facebook Source: Facebook Source: Facebook Source: Facebook Source: Facebook Source: Facebook Source: Facebook Source: Facebook Source: Facebook Source: Facebook Source: Facebook Source:...

Nowadays, video is an undeniably popular channel for marketing purposes. In fact, in 2021, 86% of businesses use video as a marketing tactic. If you're an email marketer, I'm willing to bet you've considered how you might spruce up your subscription and click-through...

With more than 1 billion active Instagram users, it becomes tough to grow your online business without having a presence on this social platform. More than 70% of American brands are already on Instagram. With so many users, you can imagine how any common Instagram...

We’re going to get real with you: if your business is on Facebook, you need to be using Facebook analytics. Full stop. If you’re not collecting data and insights from the activity on the platform, then you’re never going to maximize your impact on the social network’s...

Instagram is an image-first social platform. If your photos and videos aren’t up to scratch, you’ll have a hard time finding success. But even great images and videos can fall short of expectations if you’re a slouch in the Instagram captions department. The words...

This past year, we had YouTube to thank for teaching us how to make sourdough bread, take care of our plants and develop a regular fitness routine (no gym required). Brands can leverage the popularity of the platform, too, by not only creating useful or entertaining...

Fewer than half of Google searches now result in a click. But that doesn’t mean you should give up on SEO. It means you need a two-part plan: One for benefitting from zero-click searches and one for getting clicks. Here’s how to build it. Continue reading...

Instagram DMs can be a powerful channel for customer service and cultivating relationships with your audience. However, overwhelming message volumes, inefficient workflows and a lack of structure can prevent social media teams from making the most of this...

In this guide, we’ll go over the basics of SEO copywriting and tips and tricks to ensure that your writing is top-notch. An SEO copywriter needs to identify the keywords for the content piece that they’re writing. Each webpage and the content that is...

The Instagram Explore page is a collection of public photos, videos, Reels and Stories. The algorithm behind the Explore page uses machine learning to adapt and improve its content recommendations. According to Instagram, 200 million accounts check out the Explore...

This guide will teach you how to conduct your own competitive analysis for social media. We’ll list the best social media competitive analysis tools and give you a free template to help you get started. Ultimately, a social media competitive analysis will give...

Learn what SEO copywriting is and discover best practices for the process. The first step to successful copywriting is knowing your audience. It’s also important to use intent-relevant action words. Your buyers are looking for solutions, so you’re writing...

If you’re using an Instagram Business or Creator account, you have access to this built-in Instagram analytics app. Hootsuite Analytics allows you to track Instagram analytics in more detail than the native Instagram Insights. If you’re running paid...

In this age of digital media, the press release is still vitally important. A well-written press release is a thing of beauty and will reflect positively on your business. Here are eight of the most common types of press release template examples. Most PR...

The TrendTok app helps influencers to track, identify, and forecast TikTok trends. With Analisa, you will get access to raw data, such as the number of likes. Popsters can compare and evaluate the efficiency of your TikTok posts. Socialinsider is one of the most...