Personalization and segmentation are closely related, but they aren’t the same thing. They share a common goal (to deliver content that reflects what the reader, viewer, or listener wants) But each technique approaches it differently. Think of it this way. Your content marketing program may use personalization, segmentation, or both at different times for different reasons.
8 Expert Tips to Help You Personalize Your Content and Segment Your Audiences
by Alex Teng | May 28, 2021 | News - Content Marketing

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