Nowadays, video is an undeniably popular channel for marketing purposes.
In fact, in 2021, 86% of businesses use video as a marketing tactic.
If you’re an email marketer, I’m willing to bet you’ve considered how you might spruce up your subscription and click-through rates with video. It’s a good idea in theory, with roughly two-thirds of consumers preferring video over text when learning about new products or services.
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