Nowadays, video is an undeniably popular channel for marketing purposes.

In fact, in 2021, 86% of businesses use video as a marketing tactic.

If you’re an email marketer, I’m willing to bet you’ve considered how you might spruce up your subscription and click-through rates with video. It’s a good idea in theory, with roughly two-thirds of consumers preferring video over text when learning about new products or services.

Read the source article at HubSpot Blog