In our personal lives, we all want people who champion us.
If we’re lucky, that will start with our family and extend to our friends and significant others. In an ideal work environment, our managers will also champion us and help us climb the ladder.
There’s nothing better than having people cheering for you on the sidelines and advocating for you in the rooms you’re not in.
As a business owner, you also want that level of support for your brand.