eMarketer predicts digital ad spending worldwide will reach $441.12 billion in 2022, 58.7% of the total media ad spending. Social media marketing involves firms using social media platforms to connect with their audience to build their brand. We have looked at a range of tools and platforms to help marketers in one of seven main areas of digital marketing. There are a range of tools that can help with your content creation and distribution. SendX allows you to automate your email marketing with a powerful rules-based interface. Cameo is an online design and publishing tool.