Without a social media marketing strategy, you cannot know what you’re trying to achieve. Social media success cannot be achieved without starting social media conversations. A business cannot succeed in its social media marketing strategies if there is not a specific target audience. 75% of websites now include a blog – and I’ve been blogging since 2010 as to why a blog should be a part of your social media marketing strategy. It’s only when you begin to curate content that is of interest to your followers and promote it together with your own content that your social media accounts begin to breathe new life.

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