Infographics appeal to visual learners who may not have connected to longer texts. Because they use bright colors, bold visuals, and shorter snippets of text, they appeal to visual learners who may not have connected to longer texts. Infographics should always start content-first–that is, with the story you want to tell, and all the supporting research–and all design elements must be chosen carefully. The most important thing to remember is to cite your sources. Comparison infographics are useful for laying out clear contrasts between two or more things.