The most engaging social media platform today where I believe realtors have the biggest change of getting relevant eyeballs is Instagram. Instagram has a reputation for being young and fashionable, while Facebook is a noisy, crowded place and LinkedIn is more buttoned down. When potential buyers see this kind of creativity in a real estate agent, they’re more likely to pick up the phone (or PM you) With every Instagram post of you or together with your family, you are building a type of digital know, like and trust that can accumulate to the point that when you meet someone, they will already like you just from your social The most obvious content bucket is the overtly promotional. Feel free to post on the latest listings, open houses, or meet-and-greets.

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