The more ways you can place your business in front of your target audience, the more opportunities you have to build brand awareness and improve your reputation. 30% of consumers won’t consider a business without a website. Only 49% of small businesses invest in SEO. Foursquare has fizzled out as a social platform, but its Places technology powers location data for Apple, Uber, Twitter, Microsoft, Samsung, and 120,000 other developers. 80% of consumers lose trust in local businesses if they see incorrect or inconsistent information.