Facebook Lookalike Audiences lets you base new ads on your existing audience. Instead of researching a new audience manually, Facebook figures out who’d be most likely to click through your campaigns on your behalf. Lookalike Audiences are ideal for marketers that have run ads successfully in the past.
Facebook Lookalike Audiences: How to optimize ads to reach new customers
by Alex Teng | May 27, 2021 | News - Demand Generation
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