Starting a new paid marketing campaign is no easy feat.
There are logistical considerations, financial considerations, audience considerations, duration considerations.
Let’s imagine you’ve decided to start a new Google Ads campaign. You have a vague idea how much everything will cost, and you’re eager to get started.
Before you hit the green light on your new campaign, you need to know about your future profitability, particularly when your profits will break even with your costs.
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