The Insights page is the latest beta-tested offering from Google that essentially curates custom insights based on your business account. According to Google, this is a tool to help marketers and advertisers keep up with the rapidly changing consumer behavior that was set off by the pandemic. The page may give you some ideas or show trends that may be worth capitalizing on, but for an experienced marketer, they will likely find many of the trends and recommendations generally unhelpful.
Should You Use the New Google Ads Insights Page? [Pros and Cons]
by Alex Teng | May 19, 2021 | News - Demand Generation