Once upon a time, YouTube was primarily known as a source of amateur video. For instance, people showed off their pets and the latest teenage pranks. You could log onto YouTube and have a few good laughs before switching to more serious TV. While this kind of video is still important on YouTube, the platform as a whole has become much more sophisticated. Even if a YouTuber isn’t a professional per se, they still put a lot of effort into making their content highly engaging.

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