by Alex Teng | May 4, 2021 | News - Personal Branding
Interest in influencer marketing has skyrocketed 90x since 2013. And I hesitate to pat myself on the back, but I’m recognized as an influencer in the digital marketing space. But how? Why? In this article, we’ll go over how I became one and how to become...
by Alex Teng | May 3, 2021 | News - Personal Branding
Storytelling is all the rage. More and more brands understand the power of stories to transform their online presence and build trust. Iconic brands like Disney and Coca-Cola have long realized the power of their brand story to build a connection with their audience....
by Alex Teng | May 3, 2021 | News - Personal Branding
It can be difficult (if not impossible) to create a brand that remains fresh, relevant, and inspiring years — or even decades — post-creation. Just consider Dunkin’ Donuts: the brand, first established in 1973, recently shifted its focus to coffee...
by Alex Teng | May 1, 2021 | News - Personal Branding
If you’re already using Instagram for business, you’re probably aware of the countless benefits of using this social media platform as a marketing tool. . These apps help your brand add interesting elements like collages and graphics. Video tools . These...
by Alex Teng | Apr 30, 2021 | News - Personal Branding
As an Asian American woman working in marketing, I’m conflicted about Asian Pacific American Heritage Month (APAHM). While I like the idea celebrating the Asian and Pacific Islander community, it’s hard not to feel like APAHM is another box for...
by Alex Teng | Apr 30, 2021 | News - Personal Branding
Who we are isn’t the same thing as what we do. But sometimes, what we do can change who we are. Our identity describes the person we see in the mirror, the groups we identify with, the version of ourselves (and reality) that we come back to over and over....
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